Customereye

newdirectiontackle.co.uk

Fishing & Huntingwww.newdirectiontackle.co.uk

Review data last updated .

Based on public reviews and response behavior.

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77 reviews over 2,018 days (about 1.2 per month). Busiest month: 36% of reviews. Languages: en 100%.

Overall Score

46/100
2.75 ★ average rating · 77 reviews
46/100 from 77 reviews over 4 months, limited confidence.

Fishing & Hunting average: score 62.8, rating 4.50 stars, reply rate 23.5%, over 43 ranked companies · benchmark 23 Oct 2026

Score

45.8

Industry average 62.8

17.0 below average

Rating

2.75

Industry average 4.50

1.75 below average

Reply rate

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Industry average 23.5%

not measured

Competitive Performance Rank

Among ranked Fishing & Hunting companies

#41of 43 ranked in Fishing & Hunting
Top 95% · Bottom Tier
#1 (best)#43 (worst)
#39Peer
#40Peer
#41This company
#42Peer
#43Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

43% of reviews positive, 56% negative

43%
positive
  • Positive43%
  • Neutral1%
  • Negative56%

Sentiment Balance

Covering September 2024 — 3 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Customer Support
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Loyalty
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Communication
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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