The National Lottery

Gambling & Betting • United Kingdomwww.national-lottery.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

37/100

−5.2 vs. last month1.12 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Gambling & Betting companies

#77of 91

Top 85% · Bottom Tier

#1 (best)#91 (worst)

#75Peer

#76Peer

#77This company

#78Peer

#79Peer

Overall Customer Sentiment

Below Average

51% of reviews positive, 47% negative

51%

positive

Positive51%
Neutral2%
Negative47%

Sentiment Balance

Covering November 2024 — 37 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 49% of reviews in this period, with 51% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Pricing

27.6%

Loyalty

23.5%

Communication

9.8%

Problem Resolution

8.5%

Customer Support

7.6%

Most feedback concerns Pricing.

The most common complaint theme is Pricing, making up 27.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH62/100

62/100

signal score

•Built from a negative-review share of 42.0% across this company's analyzed reviews.
•15 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.1avg rating

5★

1.2%

4★

0.8%

3★

1.2%

2★

2.2%

1★

94.7%

Based on 600 analyzed reviews. Sentiment is holding steady: 3.5% of reviews in the last three months were positive, compared with 3.1% in the three months before that.

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