Customereye

McDonald's

Food & Beverage • United Stateswww.mcdonalds.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

26/100
+23.8 vs. last month2.08 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#546of 551
Top 99% · Bottom Tier
#1 (best)#551 (worst)
#544Peer
#545Peer
#546This company
#547Peer
#548Peer

Overall Customer Sentiment

Below Average

32% of reviews positive, 66% negative

32%
positive
  • Positive32%
  • Neutral3%
  • Negative66%

Sentiment Balance

Covering September 2024 — 7 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 57% of reviews in this period, with 43% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: September 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
17.8%
Customer Support
16.0%
Loyalty
14.7%
Response Speed
13.4%
Product Quality
12.2%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 17.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH77/100
77/100
signal score
  • Built from a negative-review share of 67.0% across this company's analyzed reviews.
  • 17 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.1avg rating
5
14.7%
4
6.5%
3
9.0%
2
11.3%
1
58.5%

Based on 600 analyzed reviews. Sentiment is improving: 30.4% of reviews in the last three months were positive, compared with 16.7% in the three months before that.

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