iSmash

Tech & Electronics • United Kingdomwww.ismash.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

64/100

+19.3 vs. last month4.22 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Tech & Electronics companies

#23of 127

Top 18% · Top Tier

#1 (best)#127 (worst)

#21Peer

#22Peer

#23This company

#24Peer

#25Peer

Overall Customer Sentiment

Category Leader

75% of reviews positive, 23% negative

75%

positive

Positive75%
Neutral2%
Negative23%

Sentiment Balance

Covering November 2024 — 49 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 88% of reviews in this period, with 8% negative and 4% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

22.4%

Communication

15.4%

Product Quality

13.4%

Loyalty

12.2%

Response Speed

10.8%

Most feedback concerns Customer Support.

The most common complaint theme is Delivery Shipping, making up 4.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM42/100

42/100

signal score

•Built from a negative-review share of 25.0% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

77.3%

4★

2.7%

3★

1.5%

2★

1.3%

1★

17.2%

Based on 600 analyzed reviews. Sentiment is slipping: 81.5% of reviews in the last three months were positive, compared with 88.5% in the three months before that.

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