Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
67% of reviews positive, 32% negative
Covering August 2026 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.
Showing 1,185 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Problem Resolution, making up 4.2% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 1,277 analyzed reviews. Sentiment is improving: 89.7% of reviews in the last three months were positive, compared with 72.7% in the three months before that.
