Beauty & Wellness • United Kingdomdawsylicioustanning.co.uk
Review data last updated .
Based on public reviews and response behavior.
1,536 days of reviews, with a sparse monthly review flow. Busiest month: 11% of reviews. Languages: en 100%.
Beauty & Wellness average: score 65.4, rating 4.29 stars, reply rate 40.3%, over 1,851 ranked companies · benchmark 5 Nov 2026
Score
48.8
Industry average 65.4
16.6 below average
Rating
3.79
Industry average 4.29
0.50 below average
Reply rate
—
Industry average 40.3%
not measured
Among ranked Beauty & Wellness companies
Only companies with enough recent, scoreable reviews are ranked.
73% of reviews positive, 27% negative
Covering April 2024, not the company's full review history.
Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.
Share of theme mentions
Themes from this company's most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 1,851 ranked companies in Beauty & Wellness (benchmark 5 Nov 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.333 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 48.8 sits in the bottom quarter of about 1,900 ranked Beauty & Wellness companies (25th percentile: 56, median: 66). The weakest topic and the reply rate are the two levers that move this score fastest.
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