Buy It Direct

Tech & Electronics • United Kingdomwww.buyitdirect.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

61/100

−3.0 vs. last month4.12 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Tech & Electronics companies

#32of 127

Top 25% · Upper Half

#1 (best)#127 (worst)

#30Peer

#31Peer

#32This company

#33Peer

#34Peer

Overall Customer Sentiment

Above Average

70% of reviews positive, 30% negative

70%

positive

Positive70%
Neutral1%
Negative30%

Sentiment Balance

Covering November 2024 — 118 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 27% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.3%

Customer Support

14.1%

Product Quality

12.6%

Response Speed

11.5%

Pricing

9.2%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Loyalty, making up 8.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM39/100

39/100

signal score

•Built from a negative-review share of 33.3% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.1avg rating

5★

70.8%

4★

6.7%

3★

3.3%

2★

2.0%

1★

17.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 81.5% of reviews in the last three months were positive, compared with 82.8% in the three months before that.

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