The Bradford Exchange

Hobbies & Arts • United Kingdomwww.bradford.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

44/100

−41.9 vs. last month3.68 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Hobbies & Arts companies

#434of 467

Top 93% · Bottom Tier

#1 (best)#467 (worst)

#432Peer

#433Peer

#434This company

#435Peer

#436Peer

Overall Customer Sentiment

Below Average

65% of reviews positive, 33% negative

65%

positive

Positive65%
Neutral2%
Negative33%

Sentiment Balance

Covering December 2024 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 25% of reviews in this period, with 75% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 578 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

22.4%

Loyalty

15.7%

Customer Support

14.9%

Product Quality

14.6%

Communication

9.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Customer Support, making up 14.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH57/100

57/100

signal score

•Built from a negative-review share of 56.7% across this company's analyzed reviews.
•5 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.7avg rating

5★

58.5%

4★

7.2%

3★

4.3%

2★

4.2%

1★

25.8%

Based on 600 analyzed reviews. Sentiment is improving: 75.5% of reviews in the last three months were positive, compared with 51.9% in the three months before that.

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