Aspinal of London

Home & Living • United Stateswww.aspinaloflondon.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

57/100

−3.8 vs. last month3.41 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Home & Living companies

#248of 675

Top 37% · Upper Half

#1 (best)#675 (worst)

#246Peer

#247Peer

#248This company

#249Peer

#250Peer

Overall Customer Sentiment

Above Average

63% of reviews positive, 37% negative

63%

positive

Positive63%
Neutral1%
Negative37%

Sentiment Balance

Covering December 2024 — 28 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 68% of reviews in this period, with 32% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 596 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

18.8%

Product Quality

15.4%

Customer Support

15.0%

Loyalty

12.7%

Communication

9.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 18.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH49/100

49/100

signal score

•Built from a negative-review share of 29.3% across this company's analyzed reviews.
•10 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.4avg rating

5★

55.0%

4★

4.0%

3★

2.7%

2★

4.0%

1★

34.3%

Based on 600 analyzed reviews. Sentiment is holding steady: 81.3% of reviews in the last three months were positive, compared with 84.0% in the three months before that.

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