Affordable Mobiles

Mobile & Telecom • United Kingdomwww.affordablemobiles.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

50/100

+6.2 vs. last month4.45 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Mobile & Telecom companies

#53of 114

Top 46% · Upper Half

#1 (best)#114 (worst)

#51Peer

#52Peer

#53This company

#54Peer

#55Peer

Overall Customer Sentiment

Above Average

77% of reviews positive, 21% negative

77%

positive

Positive77%
Neutral2%
Negative21%

Sentiment Balance

Covering November 2024 — 235 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 18% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Communication

14.8%

Customer Support

13.9%

Delivery Shipping

13.3%

Product Quality

12.0%

Response Speed

11.9%

Most feedback concerns Communication.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH55/100

55/100

signal score

•Built from a negative-review share of 40.3% across this company's analyzed reviews.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

80.3%

4★

5.3%

3★

2.3%

2★

2.8%

1★

9.2%

Based on 600 analyzed reviews. Sentiment is slipping: 88.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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