Based on public reviews and response behavior.
600 reviews over 110 days (about 166 per month). Busiest month: 28% of reviews.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.2%, over 580 ranked companies · benchmark 8 Oct 2026
Score
60.5
Industry average 59.3
1.2 above average
Rating
4.32
Industry average 4.37
0.05 below average
Reply rate
—
Industry average 30.2%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
67% of reviews positive, 31% negative
Covering September 2024 — 162 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 28% negative and 1% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 580 ranked companies in Vaping & Smoking Alternatives (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.118 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
"Delivery Shipping" is the strongest recurring theme in the reviews: 417 mentions with a sentiment score of 70.90/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
