Ultimate Outdoors

Hobbies & Arts • United Kingdomultimateoutdoors.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

67/100

−21.6 vs. last month4.44 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Hobbies & Arts companies

#103of 467

Top 22% · Top Tier

#1 (best)#467 (worst)

#101Peer

#102Peer

#103This company

#104Peer

#105Peer

Overall Customer Sentiment

Category Leader

80% of reviews positive, 19% negative

80%

positive

Positive80%
Neutral1%
Negative19%

Sentiment Balance

Covering December 2024 — 29 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 59% of reviews in this period, with 38% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

25.1%

Product Quality

15.1%

Delivery Shipping

14.1%

Loyalty

11.1%

Response Speed

10.4%

Most feedback concerns Customer Support.

The most common complaint theme is Delivery Shipping, making up 14.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM39/100

39/100

signal score

•Built from a negative-review share of 34.7% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

83.2%

4★

2.8%

3★

0.3%

2★

2.0%

1★

11.7%

Based on 600 analyzed reviews. Sentiment is holding steady: 87.1% of reviews in the last three months were positive, compared with 89.0% in the three months before that.

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