Customereye

Equity Trust Company

Lending & Consumer Financetrustetc.com

Review data last updated .

Based on public reviews and response behavior.

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304 days of reviews, with a steady monthly review flow. Busiest month: 40% of reviews. Languages: en 95%, unknown 5%.

Overall Score

50/100
+41.4 vs. last month2.93 ★ average rating
50/100 from public reviews over 10 months, moderate confidence.

Lending & Consumer Finance average: score 69.1, rating 4.52 stars, reply rate 47.9%, over 1,899 ranked companies · benchmark 4 Nov 2026

Score

50.2

Industry average 69.1

18.9 below average

Rating

2.93

Industry average 4.52

1.59 below average

Reply rate

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Industry average 47.9%

not measured

Competitive Performance Rank

Among ranked Lending & Consumer Finance companies

#1744of 1899 ranked in Lending & Consumer Finance
Top 92% · Bottom Tierup 275 from last month
#1 (best)#1899 (worst)
#1742Peer
#1743Peer
#1744This company
#1745Peer
#1746Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

56% of reviews positive, 39% negative

56%
positive
  • Positive56%
  • Neutral5%
  • Negative39%

Sentiment Balance

Covering August 2026, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 29% negative and 0% neutral.

Sentiment Trend Over Time

Review activity
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Theme Distribution

Share of theme mentions

Customer Support
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Loyalty
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Pricing
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Onboarding
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Response Speed
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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