The Online Toy Store

Entertainment & Eventstheonlinetoystore.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

65/100

−25.0 vs. last month4.63 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Entertainment & Events companies

#39of 322

Top 12% · Top Tier

#1 (best)#322 (worst)

#37Peer

#38Peer

#39This company

#40Peer

#41Peer

Overall Customer Sentiment

Category Leader

76% of reviews positive, 23% negative

76%

positive

Positive76%
Neutral1%
Negative23%

Sentiment Balance

Covering July 2024 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 591 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

26.1%

Response Speed

17.9%

Product Quality

14.4%

Pricing

12.1%

Loyalty

9.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 2.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM32/100

32/100

signal score

•Built from a negative-review share of 40.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

83.7%

4★

6.7%

3★

2.8%

2★

2.5%

1★

4.3%

Based on 600 analyzed reviews. Sentiment is improving: 100.0% of reviews in the last three months were positive, compared with 88.9% in the three months before that.

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