Based on public reviews and response behavior.
199 reviews over 80 days (about 76 per month). Busiest month: 54% of reviews — one month dominates this sample. Languages: en 100%, nl 1%.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
56.8
Industry average 61.0
4.2 below average
Rating
4.51
Industry average 4.31
0.20 above average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
88% of reviews positive, 12% negative
Covering September 2026 — 27 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 96% of reviews in this period, with 4% negative and 0% neutral.
Based on 3 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 199 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 0% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 106 mentions with a sentiment score of 92.05/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
