Asda Mobile

Mobile & Telecom • United Kingdommobile.asda.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

51/100

−6.3 vs. last month2.86 ★ average rating · 616 reviews

Competitive Performance Rank

Among fully-analyzed Mobile & Telecom companies

#44of 114

Top 39% · Upper Half

#1 (best)#114 (worst)

#42Peer

#43Peer

#44This company

#45Peer

#46Peer

Overall Customer Sentiment

Above Average

48% of reviews positive, 50% negative

48%

positive

Positive48%
Neutral2%
Negative50%

Sentiment Balance

Covering November 2024 — 105 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 47% of reviews in this period, with 52% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 605 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Communication

20.1%

Customer Support

17.0%

Pricing

15.6%

Loyalty

10.6%

Response Speed

10.6%

Most feedback concerns Communication.

The most common complaint theme is Communication, making up 20.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH70/100

70/100

signal score

•Built from a negative-review share of 50.3% across this company's analyzed reviews.
•11 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.9avg rating

5★

42.4%

4★

3.6%

3★

1.8%

2★

2.6%

1★

49.7%

Based on 616 analyzed reviews. Sentiment is holding steady: 50.9% of reviews in the last three months were positive, compared with 46.6% in the three months before that.

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