Customereye

FitCookie™

Supplements & Nutrition • United Kingdomfitcookie.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

57/100
4.85 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Supplements & Nutrition companies

#130of 301
Top 43% · Upper Half
#1 (best)#301 (worst)
#128Peer
#129Peer
#130This company
#131Peer
#132Peer

Overall Customer Sentiment

Above Average

90% of reviews positive, 9% negative

90%
positive
  • Positive90%
  • Neutral1%
  • Negative9%

Sentiment Balance

Covering February 2024 — 3 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 580 reviews across the months with enough data to chart reliably (min 3/month), most recent: February 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
21.2%
Customer Support
19.4%
Delivery Shipping
18.2%
Response Speed
16.2%
Loyalty
15.4%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW19/100
19/100
signal score
  • Built from a negative-review share of 24.7% across this company's analyzed reviews.
  • 2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating
5
95.0%
4
1.2%
3
0.8%
2
0.2%
1
2.8%

Based on 600 analyzed reviews. Sentiment is improving: 100.0% of reviews in the last three months were positive, compared with 60.0% in the three months before that.

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