Fig Financial Inc.

Finance & Insurance • Canadafig.ca

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

64/100

−12.2 vs. last month4.24 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#105of 373

Top 28% · Upper Half

#1 (best)#373 (worst)

#103Peer

#104Peer

#105This company

#106Peer

#107Peer

Overall Customer Sentiment

Above Average

75% of reviews positive, 23% negative

75%

positive

Positive75%
Neutral2%
Negative23%

Sentiment Balance

Covering October 2024 — 9 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 78% of reviews in this period, with 22% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 578 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

14.2%

Response Speed

13.9%

Delivery Shipping

13.7%

Onboarding

13.6%

Customer Support

13.3%

Most feedback concerns Product Quality.

The most common complaint theme is Communication, making up 5.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM36/100

36/100

signal score

•Built from a negative-review share of 26.3% across this company's analyzed reviews.
•5 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

71.0%

4★

10.0%

3★

3.2%

2★

3.7%

1★

12.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 95.7% of reviews in the last three months were positive, compared with 92.5% in the three months before that.

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