Fido

General Retail & Marketplaces • Canadafido.ca

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

35/100

−6.0 vs. last month1.29 ★ average rating · 789 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#338of 359

Top 94% · Bottom Tier

#1 (best)#359 (worst)

#336Peer

#337Peer

#338This company

#339Peer

#340Peer

Overall Customer Sentiment

Below Average

19% of reviews positive, 80% negative

19%

positive

Positive19%
Neutral1%
Negative80%

Sentiment Balance

Covering August 2026 — 12 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 17% of reviews in this period, with 83% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 755 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

20.1%

Communication

15.7%

Loyalty

14.9%

Pricing

13.9%

Problem Resolution

8.8%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 20.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH100/100

100/100

signal score

•Built from a negative-review share of 80.2% across this company's analyzed reviews.
•57 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.3avg rating

5★

3.8%

4★

1.6%

3★

2.2%

2★

4.7%

1★

87.7%

Based on 789 analyzed reviews. Sentiment is holding steady: 17.0% of reviews in the last three months were positive, compared with 13.8% in the three months before that.

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