Customereye

Driven (formerly Thinking Capital)

Lending & Consumer Finance • Canadadriven.ca

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

71/100
4.62 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Lending & Consumer Finance companies

#31of 275
Top 11% · Top Tier
#1 (best)#275 (worst)
#29Peer
#30Peer
#31This company
#32Peer
#33Peer

Overall Customer Sentiment

Category Leader

89% of reviews positive, 10% negative

89%
positive
  • Positive89%
  • Neutral1%
  • Negative10%

Sentiment Balance

Covering October 2024 — 4 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 549 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
26.5%
Product Quality
16.3%
Response Speed
14.7%
Loyalty
13.4%
Onboarding
12.0%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW22/100
22/100
signal score
  • •Built from a negative-review share of 20.0% across this company's analyzed reviews.
  • •1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating
5★
82.8%
4★
8.7%
3★
1.7%
2★
0.8%
1★
6.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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