Customereye

DNAfit

Supplements & Nutrition • United Kingdomdnafit.com

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

53/100
−33.3 vs. last month4.21 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Supplements & Nutrition companies

#186of 301
Top 62% · Mid Pack
#1 (best)#301 (worst)
#184Peer
#185Peer
#186This company
#187Peer
#188Peer

Overall Customer Sentiment

Mid Pack

81% of reviews positive, 18% negative

81%
positive
  • Positive81%
  • Neutral1%
  • Negative18%

Sentiment Balance

Covering January 2023 — 3 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 578 reviews across the months with enough data to chart reliably (min 3/month), most recent: January 2023.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
23.5%
Product Quality
14.7%
Loyalty
14.4%
Pricing
10.2%
Communication
8.8%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM41/100
41/100
signal score
  • •Built from a negative-review share of 16.3% across this company's analyzed reviews.
  • •5 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating
5★
64.0%
4★
17.2%
3★
5.7%
2★
1.7%
1★
11.5%

Based on 600 analyzed reviews. Sentiment is slipping: 60.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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