myvitamins

Supplements & Nutrition • United Kingdommyvitamins.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

53/100

+22.9 vs. last month4.62 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Supplements & Nutrition companies

#187of 301

Top 62% · Mid Pack

#1 (best)#301 (worst)

#185Peer

#186Peer

#187This company

#188Peer

#189Peer

Overall Customer Sentiment

Mid Pack

84% of reviews positive, 15% negative

84%

positive

Positive84%
Neutral1%
Negative15%

Sentiment Balance

Covering November 2024 — 33 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 97% of reviews in this period, with 3% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

19.4%

Onboarding

17.1%

Product Quality

16.1%

Response Speed

11.4%

Pricing

11.3%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 1.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM31/100

31/100

signal score

•Built from a negative-review share of 29.0% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

85.5%

4★

5.2%

3★

1.8%

2★

0.5%

1★

7.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 90.9% of reviews in the last three months were positive, compared with 93.8% in the three months before that.

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