Customereye

Deer Central

Hobbies & Arts • United Kingdomdeercentral.co.uk

Review data last updated .

Based on public reviews and response behavior.

Tip: Tap or click the ⓘ icons to learn how to read each section. Expand cards for evidence.

Overall Score

55/100
−18.1 vs. last month4.96 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Hobbies & Arts companies

#275of 467
Top 59% · Mid Pack
#1 (best)#467 (worst)
#273Peer
#274Peer
#275This company
#276Peer
#277Peer

Overall Customer Sentiment

Mid Pack

86% of reviews positive, 12% negative

86%
positive
  • Positive86%
  • Neutral2%
  • Negative12%

Sentiment Balance

Covering November 2024 — 7 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 29% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
21.7%
Delivery Shipping
17.5%
Customer Support
17.3%
Response Speed
14.4%
Loyalty
11.6%

Most feedback concerns Product Quality.

The most common complaint theme is Problem Resolution, making up 1.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM27/100
27/100
signal score
  • Built from a negative-review share of 27.3% across this company's analyzed reviews.
  • The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

5.0avg rating
5
96.7%
4
2.7%
3
0.5%
2
0.2%
1
0.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

Unlock full insights

Sign up to view detailed data and analysis