Based on public reviews and response behavior.
600 reviews over 258 days (about 71 per month). Busiest month: 18% of reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
50.4
Industry average 61.0
10.6 below average
Rating
2.71
Industry average 4.31
1.60 below average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
47% of reviews positive, 51% negative
Covering August 2024 — 102 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 64% of reviews in this period, with 35% negative and 1% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.197 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -0.366). Review the worst months in the trend data to identify specific operational or product issues.
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