Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
47% of reviews positive, 51% negative
Covering August 2024 — 102 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 64% of reviews in this period, with 35% negative and 1% neutral.
Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2024.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Delivery Shipping, making up 22.0% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is improving: 60.6% of reviews in the last three months were positive, compared with 46.8% in the three months before that.
