Customereye

MORI

Apparel & Fashion • United Kingdombabymori.com

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

64/100
−16.6 vs. last month4.49 ★ average rating · 604 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#68of 330
Top 21% · Top Tier
#1 (best)#330 (worst)
#66Peer
#67Peer
#68This company
#69Peer
#70Peer

Overall Customer Sentiment

Category Leader

80% of reviews positive, 19% negative

80%
positive
  • Positive80%
  • Neutral1%
  • Negative19%

Sentiment Balance

Covering November 2024 — 30 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 77% of reviews in this period, with 23% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
19.6%
Product Quality
15.9%
Delivery Shipping
15.5%
Response Speed
14.4%
Loyalty
9.6%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM38/100
38/100
signal score
  • •Built from a negative-review share of 19.4% across this company's analyzed reviews.
  • •2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating
5★
83.4%
4★
2.3%
3★
2.6%
2★
2.6%
1★
8.9%

Based on 604 analyzed reviews. Sentiment is slipping: 66.7% of reviews in the last three months were positive, compared with 92.1% in the three months before that.

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