Customereye

MORI

Apparel & Fashion • United Kingdombabymori.com

Review data last updated .

Based on public reviews and response behavior.

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604 reviews.

Overall Score

64/100
−16.6 vs. last month4.49 ★ average rating · 604 reviews
64/100 from 604 reviews, high confidence.

Apparel & Fashion average: score 62.9, rating 4.25 stars, reply rate 39.8%, over 1,693 ranked companies · benchmark 7 Oct 2026

Score

64.4

Industry average 62.9

1.5 above average

Rating

4.49

Industry average 4.25

0.24 above average

Reply rate

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Industry average 39.8%

not measured

Competitive Performance Rank

Among ranked Apparel & Fashion companies

#785of 1693 ranked in Apparel & Fashion
Top 46% · Upper Half
#1 (best)#1693 (worst)
#783Peer
#784Peer
#785This company
#786Peer
#787Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Above Average

80% of reviews positive, 19% negative

80%
positive
  • Positive80%
  • Neutral1%
  • Negative19%

Sentiment Balance

Covering November 2024 — 30 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 77% of reviews in this period, with 23% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
HiddenHidden

Theme Distribution

Share of theme mentions

Customer Support
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Product Quality
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Delivery Shipping
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Pricing
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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