Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
66% of reviews positive, 31% negative
Covering October 2024 — 56 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 66% of reviews in this period, with 30% negative and 4% neutral.
Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Problem Resolution, making up 3.6% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is improving: 93.8% of reviews in the last three months were positive, compared with 88.6% in the three months before that.
