Aspiration

Lending & Consumer Finance • United Statesaspiration.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

74/100

+8.3 vs. last month4.80 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Lending & Consumer Finance companies

#19of 275

Top 7% · Top Tier

#1 (best)#275 (worst)

#17Peer

#18Peer

#19This company

#20Peer

#21Peer

Overall Customer Sentiment

Category Leader

92% of reviews positive, 7% negative

92%

positive

Positive92%
Neutral1%
Negative7%

Sentiment Balance

Covering November 2024 — 20 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

35.4%

Loyalty

19.6%

Product Quality

17.3%

Pricing

6.1%

Response Speed

5.8%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM45/100

45/100

signal score

•Built from a negative-review share of 41.0% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating

5★

90.0%

4★

5.8%

3★

0.8%

2★

0.5%

1★

2.8%

Based on 600 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 97.9% in the three months before that.

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