Based on public reviews and response behavior.
600 reviews over 53 days (about 345 per month). Busiest month: 54% of reviews — one month dominates this sample.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.1%, over 583 ranked companies · benchmark 9 Oct 2026
Score
50.7
Industry average 59.3
8.6 below average
Rating
4.80
Industry average 4.37
0.43 above average
Reply rate
—
Industry average 30.1%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
80% of reviews positive, 18% negative
Covering December 2024 — 7 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 86% of reviews in this period, with 14% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 600 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 583 ranked companies in Vaping & Smoking Alternatives (benchmark 9 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.132). Review the worst months in the trend data to identify specific operational or product issues.
An overall score of 50.7 sits in the bottom quarter of about 600 ranked Vaping & Smoking Alternatives companies (25th percentile: 51, median: 57). The weakest topic and the reply rate are the two levers that move this score fastest.
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