Customereye

blu

Vaping & Smoking Alternatives • United Kingdomblu.com

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

48/100
+33.3 vs. last month4.21 ★ average rating · 872 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#155of 173
Top 90% · Bottom Tier
#1 (best)#173 (worst)
#153Peer
#154Peer
#155This company
#156Peer
#157Peer

Overall Customer Sentiment

Below Average

71% of reviews positive, 29% negative

71%
positive
  • Positive71%
  • Neutral1%
  • Negative29%

Sentiment Balance

Covering July 2025 — 3 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 848 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2025.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
25.1%
Loyalty
18.0%
Customer Support
15.0%
Problem Resolution
10.1%
Response Speed
8.1%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW23/100
23/100
signal score
  • •Built from a negative-review share of 28.6% across this company's analyzed reviews.
  • •2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating
5★
71.8%
4★
7.7%
3★
3.6%
2★
3.4%
1★
13.5%

Based on 872 analyzed reviews. Sentiment is improving: 50.0% of reviews in the last three months were positive, compared with 25.0% in the three months before that.

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