Based on public reviews and response behavior.
872 reviews.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.1%, over 583 ranked companies · benchmark 9 Oct 2026
Score
48.0
Industry average 59.3
11.3 below average
Rating
4.21
Industry average 4.37
0.16 below average
Reply rate
—
Industry average 30.1%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
71% of reviews positive, 29% negative
Covering July 2025 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.
Share of theme mentions
Themes extracted from 872 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 583 ranked companies in Vaping & Smoking Alternatives (benchmark 9 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around value for money scores -0.425 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 48.0 sits in the bottom quarter of about 600 ranked Vaping & Smoking Alternatives companies (25th percentile: 51, median: 57). The weakest topic and the reply rate are the two levers that move this score fastest.
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