Customereye

Totally Wicked

Vaping & Smoking Alternatives • United Kingdomwww.totallywicked-eliquid.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

51/100
+6.3 vs. last month4.68 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#134of 173
Top 77% · Bottom Tier
#1 (best)#173 (worst)
#132Peer
#133Peer
#134This company
#135Peer
#136Peer

Overall Customer Sentiment

Below Average

79% of reviews positive, 20% negative

79%
positive
  • Positive79%
  • Neutral1%
  • Negative20%

Sentiment Balance

Covering December 2024 — 85 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 86% of reviews in this period, with 13% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
19.4%
Delivery Shipping
17.8%
Product Quality
17.2%
Response Speed
13.1%
Loyalty
12.2%

Most feedback concerns Customer Support.

The most common complaint theme is Problem Resolution, making up 3.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM41/100
41/100
signal score
  • Built from a negative-review share of 41.0% across this company's analyzed reviews.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating
5
87.7%
4
4.5%
3
1.5%
2
0.8%
1
5.5%

Based on 600 analyzed reviews.

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