Toluna

Paid Surveys & Rewards • United Stateswww.toluna.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

61/100

3.99 ★ average rating · 2,364 reviews

Competitive Performance Rank

Among fully-analyzed Paid Surveys & Rewards companies

#12of 67

Top 18% · Top Tier

#1 (best)#67 (worst)

#10Peer

#11Peer

#12This company

#13Peer

#14Peer

Overall Customer Sentiment

Category Leader

30% of reviews positive, 69% negative

30%

positive

Positive30%
Neutral1%
Negative69%

Sentiment Balance

Covering July 2026 — 1,988 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 29% of reviews in this period, with 70% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 2,340 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Onboarding

22.5%

Product Quality

14.0%

Response Speed

11.5%

Loyalty

11.1%

Problem Resolution

9.8%

Most feedback concerns Onboarding.

The most common complaint theme is Response Speed, making up 11.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH67/100

67/100

signal score

•Built from a negative-review share of 69.2% across this company's analyzed reviews.
•4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.0avg rating

5★

55.4%

4★

18.1%

3★

9.4%

2★

4.3%

1★

12.8%

Based on 2,364 analyzed reviews. Sentiment is improving: 91.0% of reviews in the last three months were positive, compared with 47.1% in the three months before that.

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