Vaping & Smoking Alternatives • United Kingdomwww.theelectroniccigarette.co.uk
Review data last updated .
Based on public reviews and response behavior.
600 reviews over 100 days (about 183 per month). Busiest month: 34% of reviews.
Vaping & Smoking Alternatives average: score 59.5, rating 4.39 stars, reply rate 31.0%, over 524 ranked companies · benchmark 6 Oct 2026
Score
69.2
Industry average 59.5
9.7 above average
Rating
4.87
Industry average 4.39
0.48 above average
Reply rate
—
Industry average 31.0%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
87% of reviews positive, 12% negative
Covering December 2024 — 57 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 95% of reviews in this period, with 5% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Included in the full report
Unlock the full report — $4.99Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 524 ranked companies in Vaping & Smoking Alternatives (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 69.2 places the company in the top quarter of about 500 ranked Vaping & Smoking Alternatives companies (75th percentile: 68). Keep the drivers behind it visible in customer communication and watch the weakest topic so the position holds.
The company replies to 3% of reviews against an industry average of 31%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
