The Electronic Cigarette Company (UK) Ltd

Vaping & Smoking Alternatives • United Kingdomwww.theelectroniccigarette.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

69/100

+6.9 vs. last month4.87 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#10of 173

Top 6% · Top Tier

#1 (best)#173 (worst)

#8Peer

#9Peer

#10This company

#11Peer

#12Peer

Overall Customer Sentiment

Category Leader

87% of reviews positive, 12% negative

87%

positive

Positive87%
Neutral1%
Negative12%

Sentiment Balance

Covering December 2024 — 57 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 95% of reviews in this period, with 5% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.5%

Response Speed

17.9%

Product Quality

14.6%

Customer Support

12.6%

Loyalty

11.8%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM29/100

29/100

signal score

•Built from a negative-review share of 27.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

94.2%

4★

2.8%

3★

0.5%

2★

0.8%

1★

1.7%

Based on 600 analyzed reviews. Sentiment is holding steady: 98.4% of reviews in the last three months were positive, compared with 94.9% in the three months before that.

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