Simply Eliquid

Vaping & Smoking Alternatives • United Kingdomwww.simplyeliquid.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

52/100

−10.7 vs. last month4.77 ★ average rating · 492 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#108of 173

Top 62% · Mid Pack

#1 (best)#173 (worst)

#106Peer

#107Peer

#108This company

#109Peer

#110Peer

Overall Customer Sentiment

Mid Pack

80% of reviews positive, 18% negative

80%

positive

Positive80%
Neutral2%
Negative18%

Sentiment Balance

Covering November 2024 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 466 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

18.4%

Product Quality

16.5%

Loyalty

15.9%

Customer Support

15.8%

Response Speed

13.6%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM37/100

37/100

signal score

•Built from a negative-review share of 33.0% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating

5★

90.4%

4★

3.9%

3★

1.2%

2★

1.0%

1★

3.5%

Based on 492 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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