Merrell

Automotive & Mobility • United Stateswww.merrell.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

27/100

−13.3 vs. last month1.68 ★ average rating · 521 reviews

Competitive Performance Rank

Among fully-analyzed Automotive & Mobility companies

#258of 265

Top 97% · Bottom Tier

#1 (best)#265 (worst)

#256Peer

#257Peer

#258This company

#259Peer

#260Peer

Overall Customer Sentiment

Below Average

32% of reviews positive, 66% negative

32%

positive

Positive32%
Neutral1%
Negative66%

Sentiment Balance

Covering October 2024 — 10 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 20% of reviews in this period, with 80% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 505 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

18.2%

Pricing

15.2%

Customer Support

14.9%

Product Quality

13.0%

Delivery Shipping

9.6%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 18.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH73/100

73/100

signal score

•Built from a negative-review share of 62.7% across this company's analyzed reviews.
•18 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.7avg rating

5★

11.1%

4★

2.7%

3★

2.5%

2★

10.4%

1★

73.3%

Based on 521 analyzed reviews. Sentiment is improving: 21.4% of reviews in the last three months were positive, compared with 15.4% in the three months before that.

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