Customereye

LendDirect

Lending & Consumer Finance • Canadawww.lenddirect.ca

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

54/100
4.58 ★ average rating · 601 reviews

Competitive Performance Rank

Among fully-analyzed Lending & Consumer Finance companies

#158of 275
Top 57% · Mid Pack
#1 (best)#275 (worst)
#156Peer
#157Peer
#158This company
#159Peer
#160Peer

Overall Customer Sentiment

Mid Pack

85% of reviews positive, 14% negative

85%
positive
  • Positive85%
  • Neutral2%
  • Negative14%

Sentiment Balance

Covering September 2024 — 3 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 583 reviews across the months with enough data to chart reliably (min 3/month), most recent: September 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
22.8%
Response Speed
21.1%
Onboarding
17.6%
Product Quality
12.3%
Loyalty
10.2%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW4/100
4/100
signal score
  • Built from a negative-review share of 14.0% across this company's analyzed reviews.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating
5
79.0%
4
12.1%
3
2.5%
2
0.3%
1
6.0%

Based on 601 analyzed reviews. Sentiment is improving: 66.7% of reviews in the last three months were positive, compared with 50.0% in the three months before that.

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