Customereye

itison

General Retail & Marketplaces • United Kingdomwww.itison.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

54/100
+0.8 vs. last month4.71 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#156of 359
Top 43% · Upper Half
#1 (best)#359 (worst)
#154Peer
#155Peer
#156This company
#157Peer
#158Peer

Overall Customer Sentiment

Above Average

85% of reviews positive, 15% negative

85%
positive
  • Positive85%
  • Neutral1%
  • Negative14%

Sentiment Balance

Covering December 2024 — 20 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 85% of reviews in this period, with 15% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
22.4%
Onboarding
14.4%
Customer Support
14.0%
Loyalty
12.6%
Value For Money
9.6%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM33/100
33/100
signal score
  • Built from a negative-review share of 31.3% across this company's analyzed reviews.
  • 1 review contain phrases that signal intent to leave, such as cancelling or switching provider.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating
5
86.8%
4
5.3%
3
3.0%
2
1.7%
1
3.2%

Based on 600 analyzed reviews.

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