CHARLES & KEITH

General Retail & Marketplaces • United Stateswww.charleskeith.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

44/100

−16.9 vs. last month3.74 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#295of 359

Top 82% · Bottom Tier

#1 (best)#359 (worst)

#293Peer

#294Peer

#295This company

#296Peer

#297Peer

Overall Customer Sentiment

Below Average

64% of reviews positive, 35% negative

64%

positive

Positive64%
Neutral1%
Negative35%

Sentiment Balance

Covering October 2024 — 184 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 53% of reviews in this period, with 45% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

25.6%

Product Quality

22.3%

Response Speed

12.1%

Loyalty

10.5%

Pricing

9.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 25.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH54/100

54/100

signal score

•Built from a negative-review share of 37.0% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.7avg rating

5★

59.8%

4★

7.3%

3★

3.8%

2★

4.7%

1★

24.3%

Based on 600 analyzed reviews. Sentiment is slipping: 69.9% of reviews in the last three months were positive, compared with 85.7% in the three months before that.

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