Aerial Direct

Mobile & Telecom • United Kingdomwww.aerial-direct.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

50/100

−2.0 vs. last month4.67 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Mobile & Telecom companies

#52of 114

Top 46% · Upper Half

#1 (best)#114 (worst)

#50Peer

#51Peer

#52This company

#53Peer

#54Peer

Overall Customer Sentiment

Above Average

78% of reviews positive, 21% negative

78%

positive

Positive78%
Neutral2%
Negative21%

Sentiment Balance

Covering November 2024 — 91 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 78% of reviews in this period, with 21% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

31.0%

Response Speed

13.9%

Problem Resolution

13.4%

Communication

12.5%

Product Quality

10.8%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM36/100

36/100

signal score

•Built from a negative-review share of 30.0% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

86.8%

4★

6.0%

3★

0.8%

2★

0.2%

1★

6.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 93.4% of reviews in the last three months were positive, compared with 94.4% in the three months before that.

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