Based on public reviews and response behavior.
600 reviews over 50 days (about 365 per month). Busiest month: 67% of reviews — one month dominates this sample.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.2%, over 580 ranked companies · benchmark 8 Oct 2026
Score
52.6
Industry average 59.3
6.7 below average
Rating
4.89
Industry average 4.37
0.52 above average
Reply rate
—
Industry average 30.2%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
82% of reviews positive, 16% negative
Covering November 2024 — 402 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 18% negative and 2% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 600 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 580 ranked companies in Vaping & Smoking Alternatives (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 93% of reviews against an industry average of 30%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
"Delivery Shipping" is the strongest recurring theme in the reviews: 429 mentions with a sentiment score of 81.25/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
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