Tricolor

Lending & Consumer Finance • United Statestricolor.com

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

66/100

−3.3 vs. last month4.23 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Lending & Consumer Finance companies

#81of 275

Top 29% · Upper Half

#1 (best)#275 (worst)

#79Peer

#80Peer

#81This company

#82Peer

#83Peer

Overall Customer Sentiment

Above Average

78% of reviews positive, 21% negative

78%

positive

Positive78%
Neutral1%
Negative21%

Sentiment Balance

Covering October 2024 — 9 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

30.3%

Product Quality

22.0%

Loyalty

15.0%

Pricing

8.0%

Onboarding

6.7%

Most feedback concerns Customer Support.

The most common complaint theme is Pricing, making up 8.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM47/100

47/100

signal score

•Built from a negative-review share of 34.7% across this company's analyzed reviews.
•6 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

76.3%

4★

4.2%

3★

1.5%

2★

2.2%

1★

15.8%

Based on 600 analyzed reviews. Sentiment is holding steady: 81.1% of reviews in the last three months were positive, compared with 79.6% in the three months before that.

Unlock full insights