Customereye

The Fog Works

Vaping & Smoking Alternatives • United Kingdomthefogworks.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

68/100
4.82 ★ average rating · 533 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#16of 173
Top 9% · Top Tier
#1 (best)#173 (worst)
#14Peer
#15Peer
#16This company
#17Peer
#18Peer

Overall Customer Sentiment

Category Leader

84% of reviews positive, 16% negative

84%
positive
  • Positive84%
  • Neutral1%
  • Negative16%

Sentiment Balance

Covering October 2021 — 4 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 523 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2021.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
21.1%
Product Quality
16.8%
Response Speed
15.4%
Customer Support
14.5%
Pricing
11.8%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Problem Resolution, making up 2.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH50/100
50/100
signal score
  • Built from a negative-review share of 35.0% across this company's analyzed reviews.
  • Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating
5
94.0%
4
1.7%
3
0.4%
2
0.4%
1
3.6%

Based on 533 analyzed reviews. Sentiment is slipping: 0.0% of reviews in the last three months were positive, compared with 25.0% in the three months before that.

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