Starfire Direct

Home & Living • United Statesstarfiredirect.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

65/100

4.54 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Home & Living companies

#135of 675

Top 20% · Top Tier

#1 (best)#675 (worst)

#133Peer

#134Peer

#135This company

#136Peer

#137Peer

Overall Customer Sentiment

Category Leader

75% of reviews positive, 23% negative

75%

positive

Positive75%
Neutral2%
Negative23%

Sentiment Balance

Covering April 2024 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 558 reviews across the months with enough data to chart reliably (min 3/month), most recent: April 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.1%

Customer Support

17.6%

Product Quality

15.2%

Loyalty

11.5%

Response Speed

10.2%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW17/100

17/100

signal score

•Built from a negative-review share of 27.3% across this company's analyzed reviews.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

80.3%

4★

7.5%

3★

3.8%

2★

3.0%

1★

5.3%

Based on 600 analyzed reviews. Sentiment is improving: 80.0% of reviews in the last three months were positive, compared with 60.0% in the three months before that.

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