Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
72% of reviews positive, 27% negative
Covering July 2023 — 12 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 25% negative and 8% neutral.
Showing 542 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2023.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
The most common complaint theme is Communication, making up 5.1% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 550 analyzed reviews. Sentiment is slipping: 25.0% of reviews in the last three months were positive, compared with 71.4% in the three months before that.
