Rakuten

Finance & Insurance • Canadarakuten.ca

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

62/100

−13.6 vs. last month4.14 ★ average rating · 613 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#124of 373

Top 33% · Upper Half

#1 (best)#373 (worst)

#122Peer

#123Peer

#124This company

#125Peer

#126Peer

Overall Customer Sentiment

Above Average

70% of reviews positive, 29% negative

70%

positive

Positive70%
Neutral2%
Negative28%

Sentiment Balance

Covering October 2024 — 9 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 56% of reviews in this period, with 44% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 603 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

27.7%

Onboarding

12.7%

Pricing

12.3%

Customer Support

11.1%

Product Quality

10.9%

Most feedback concerns Loyalty.

The most common complaint theme is Delivery Shipping, making up 6.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH52/100

52/100

signal score

•Built from a negative-review share of 28.5% across this company's analyzed reviews.
•4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.1avg rating

5★

65.9%

4★

12.1%

3★

5.1%

2★

4.4%

1★

12.6%

Based on 613 analyzed reviews. Sentiment is slipping: 33.3% of reviews in the last three months were positive, compared with 70.0% in the three months before that.

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