Based on public reviews and response behavior.
600 reviews over 1,312 days (about 14 per month). Busiest month: 11% of reviews.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.2%, over 580 ranked companies · benchmark 8 Oct 2026
Score
55.7
Industry average 59.3
3.6 below average
Rating
4.16
Industry average 4.37
0.21 below average
Reply rate
—
Industry average 30.2%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
72% of reviews positive, 27% negative
Covering October 2021 — 8 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 88% of reviews in this period, with 13% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 580 ranked companies in Vaping & Smoking Alternatives (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 2% of reviews against an industry average of 30%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 270 mentions with a sentiment score of 82.35/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
