Northerner

Vaping & Smoking Alternatives • United Statesnortherner.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

59/100

−1.5 vs. last month4.15 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#55of 173

Top 32% · Upper Half

#1 (best)#173 (worst)

#53Peer

#54Peer

#55This company

#56Peer

#57Peer

Overall Customer Sentiment

Above Average

65% of reviews positive, 32% negative

65%

positive

Positive65%
Neutral3%
Negative32%

Sentiment Balance

Covering September 2024 — 13 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 62% of reviews in this period, with 39% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: September 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.1%

Response Speed

13.4%

Pricing

13.1%

Product Quality

12.4%

Loyalty

11.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Customer Support, making up 7.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH52/100

52/100

signal score

•Built from a negative-review share of 47.7% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

72.7%

4★

4.3%

3★

4.0%

2★

3.2%

1★

15.8%

Based on 600 analyzed reviews. Sentiment is holding steady: 73.3% of reviews in the last three months were positive, compared with 77.9% in the three months before that.

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