Based on public reviews and response behavior.
199 reviews over 101 days (about 60 per month). Busiest month: 35% of reviews. Languages: en 100%.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
59.4
Industry average 60.6
1.2 below average
Rating
3.62
Industry average 4.30
0.68 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
66% of reviews positive, 32% negative
Covering September 2026 — 70 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 64% of reviews in this period, with 34% negative and 1% neutral.
Based on 4 months of reviews, too short to read a trend
Share of theme mentions
Themes extracted from 199 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 0% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Loyalty" is the strongest recurring theme in the reviews: 80 mentions with a sentiment score of 70.20/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
Included in the full report
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