Based on public reviews and response behavior.
300 reviews over 61 days (about 150 per month). Busiest month: 56% of reviews — one month dominates this sample. Languages: en 94%, unknown 6%, fr 1%.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
65.6
Industry average 59.1
6.5 above average
Rating
4.59
Industry average 4.41
0.18 above average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
72% of reviews positive, 25% negative
Covering August 2026 — 12 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 92% of reviews in this period, with 8% negative and 0% neutral.
Based on 3 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 300 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 86% of reviews against an industry average of 24%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
"Delivery Shipping" is the strongest recurring theme in the reviews: 169 mentions with a sentiment score of 75.30/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
