Based on public reviews and response behavior.
600 reviews over 1,745 days (about 10 per month). Busiest month: 61% of reviews — one month dominates this sample.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.1%, over 583 ranked companies · benchmark 9 Oct 2026
Score
49.3
Industry average 59.3
10.0 below average
Rating
4.34
Industry average 4.37
0.03 below average
Reply rate
—
Industry average 30.1%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
76% of reviews positive, 23% negative
Covering March 2024 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 583 ranked companies in Vaping & Smoking Alternatives (benchmark 9 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.129 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -0.893). Review the worst months in the trend data to identify specific operational or product issues.
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