Dobell

Apparel & Fashion • United Statesdobell.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

65/100

−30.4 vs. last month4.39 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#62of 330

Top 19% · Top Tier

#1 (best)#330 (worst)

#60Peer

#61Peer

#62This company

#63Peer

#64Peer

Overall Customer Sentiment

Category Leader

75% of reviews positive, 24% negative

75%

positive

Positive75%
Neutral1%
Negative24%

Sentiment Balance

Covering October 2024 — 7 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 57% of reviews in this period, with 43% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 597 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.6%

Product Quality

22.3%

Response Speed

14.8%

Loyalty

11.1%

Pricing

9.1%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM32/100

32/100

signal score

•Built from a negative-review share of 30.0% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

77.5%

4★

5.7%

3★

4.2%

2★

4.0%

1★

8.7%

Based on 600 analyzed reviews. Sentiment is holding steady: 94.9% of reviews in the last three months were positive, compared with 94.3% in the three months before that.

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